Practical Project Report Essay Example | Topics and Well Written Essays - 2000 words

Practical Project Report - Essay Example During my visit, I maintained my study to concentrate on the quality of services offered by the service providers of the restaurant. Glass Brasserie is a unique restaurant in its own way; it is incomparable to other restaurants. My initial observation upon reaching the restaurant was the cool, well-maintained and welcoming environment. Glass Brasserie is located in a human-friendly environment where no client would resist visiting often. This first impression at the entrance of the restaurant depicts an image of what to expect once in the restaurant. In the restaurant, all guest tables are perfectly arranged awaiting the arrival of new clients. The service providers are neatly dressed, and from their looks, one can easily know they have a passion for their profession. Quality in any organization determines the success or failure of the organization (Jane, 2001). Glass Brasserie’s management has enhanced quality delivery of services. The services providers are quick to respond to any new client who comes in the restaurant door. A warm welcome, hand washing and passing of menu to the clients is a welcome gesture. Such a warm welcome makes the client feel appreciated for his/her visit despite the fact that they will pay for the services. In this case, Glass Brasserie has succeeded in aspects of welcoming their clients and making them feel appreciated. Upon the client settling, the service providers take time to display their different type of foods and beverages to clients, expecting the clients to choose what they would like to consume. In the event the menu does not have a food or beverage the client wants to consume, the service providers ensure they find a means to provide the client’s expectations. This once again is a gesture to show appreciation of the clients in their restaurant. The physical aspects of the restaurant in my view are perfectly developed and deployed within the entity. Despite the physical factors of this restaurant, the means of delivery are professional and unique. Service providers in this restaurant deliver client’s order in a stylish and fashionable manner. Professionalism and style-decency in food and beverages is an essential factor to please clients. The manner in which you serve clients determines the reputation of the restaurant to the public. In Glass Brasserie restaurant, the service providers are very innovative and passionate in their tasks. Delivery of cutlery to the clients is on a dish; the cutleries wrapped perfectly in serviettes. This type of delivery shows the level of neatness observed within the restaurant. Upon delivering the cutlery on the table, the service providers carry along the client’s order in a tray. It is common for any restaurant to pack their deliveries on trays, however, the manner in which the service providers at Glass Brasserie deliver makes the difference; their passion for the job makes it look unique. Looking around the restaurant, you can tell tha t the clients are enjoying their stay at the restaurant. This is because they have exposure to quality services of their expectation and to some, beyond their expectations. Once finished taking meals a client has an option to be entertained or leave for the guest room to have some rest. The guest rooms neatly arranged: the level of catering professionalism is of high quality. Each guest is served with all essentials such as towels, bathing soaps, tooth

Abercrombie & Fitch Essay Example | Topics and Well Written Essays - 750 words

Abercrombie & Fitch - Essay Example â€Å"Abercrombie & Fitch aggressively positioned itself as a â€Å"life style† brand - a brand that embodies the values and appeal of a desirable way of living† (Abercrombie & Fitch, wikipedia, 2006). A&F’s customers integrate all their experiences of observing, using, or consum ¬ing a product with everything they hear and read about it. Information about A&F’s prod ¬ucts comes from a variety of sources and cues, including advertising, publicity, sales personnel, and packaging. The sum of impressions created A&F’s brand image, a single—but often complex—mental image about both the product itself and the company that markets it. In order to appeal to consumers and create a unique brand image, A&F introduced sex-based ad approach. This approach popularized naked body images and nudism as the main concepts of A&F selling strategy. In general, this was a very effective marketing strategy which has helped A&F to appeal to emotions of consumers using unique mixture of clothes, fashion and sex. The sex-based ad approach had a great influence on the society as it was designed to add psychological value to the brand. This approach was introduced becau se frequently purchased products generally require heavy advertising support to remind consumers about the product. Unfortunately, A & F sex-based ad approach prompted boycott around the country. The main problem was caused by the fact that the core of potential consumers includes teens, and sex-based approach is undesirable for this age group. Some critics suppose that ''There's no question that Abercrombie appeals to teen-agers because it's the whole forbidden fruit syndrome" (Khudairi, 1999). A&F represents a promise about a particular product, and sex image was a sort of quality certification. The sex-based approach heated negative publicity because it popularized A&F brand as a sexual one aiming to attract teenage audience by sex messages. Critics state that: "These images and messages are contrary to the best interest of American teens" (Parvas, 2003). A&F managers explain that sexual messages and specific brand image enable customers to better organize their marketplace experience by helping them seek out and zero in on particular products. As noted earlier, the company exerts complete control over the content of its advertising and pays for message placement in the media. However, the media typically receive many more press releases and other public relations materials than they can use. Negative brand image is explained by the fact that the message of sex ads is encoded, conveyed via the appropriate channels, and decoded by the customer-receiver differently. The rationale of sex-based ad approach means that teens are motivated and persuaded to buy the products popularizing "forbidden fruits". Obviously, this approach does not take cultural and moral considerations into account. The advertising appeal is the communications approach that relates to the motives of the target audience. "Hodel said, then A&F will still have to face the outrage of Americans who have had enough of "companies that think sexploitation at a time of rising rates of sexually transmitted diseases is OK if it separates people from their money" (Schneeberge, 2003). As a result of this strategy, A&F has lost its brand equity, which represents the added value that accrues to a product as a result of the company's prior investments in the marketing of the brand. This looses has had a great impact on A&F profitability because brand equity is thought of as an asset representing the value created by the relationship between the brand and customers over time. To return positive image of the company and its brand, A&F should change its ad approach implementing new advertising campaign. It was a